The Skyscraper technique is one of the newer, more effective SEO strategies, introduced by Brian Dean, a well-known SEO expert. It helps you produce your website’s content in the best and most competitive way possible and push your ranking up in Google’s search results. In this article we’ll look at what this technique is, how you run it, and why it has so little impact on the Persian web.
What Is the Skyscraper Technique?
With the Skyscraper technique, the goal is to create content that has these qualities:
- It’s the best content in its niche, meaning it beats the rest in terms of information, design, and how it’s presented.
- It improves on competitors’ content, meaning you add more up-to-date information, more detail, and added value.
- It earns the most backlinks, meaning you try to attract organic backlinks so it gets more links than your competitors.
Steps to Run the Skyscraper Technique
Find High-Traffic, Successful Content
First, using tools like Ahrefs and searching on Google for your target keyword, find content in your niche that gets a lot of traffic and has earned plenty of links. If you don’t have access to these tools, you can just search a keyword and review only the content on the first page of results.
Create More Comprehensive, More Valuable Content
Next, produce content on your own site that’s better and more complete than the content in the top results. For example, you can do things like:
- Add more accurate information.
- Use engaging images and infographics.
- Add video to the content.
- Provide practical solutions and a case study.
Promote and Distribute the Content
Once your content is produced, you need to do stronger link building for it than your competitors. For example, you email different people and ask them to link to your content instead of competitors’ sites, or you stay active on social media and link your content, and so on.
Conclusion
The Skyscraper technique is one of the most powerful methods for producing competitive content in SEO. The first and second parts of this technique are a good way to produce solid, high-quality content, because if you identify the successful examples and build higher-quality, better versions that actually serve the user, you’ll definitely get good results. But when it comes to the third part, link building, the issue is that roughly 90 percent of link building in Iran is done through buying backlinks and sponsored posts from platforms like Tribune. So nobody is going to link to your article just because you asked, and this step isn’t practical in Iran. On top of that, content being longer and more complete isn’t currently an SEO ranking factor; the most important thing is that your writing is focused, relevant, and useful for users. So a better strategy might be to make your content more useful than your competitors’ rather than just making it longer.