Once you’ve built your e-commerce website, it’s time for marketing, because nobody will find your site and products on their own and you need to introduce them to customers through marketing. You have plenty of options here, like pay-per-click ads, SEO, Google Ads, and social media marketing, but one of the fastest and most effective methods is using the Torob website, and below I’ll explain why it works and why you should use it.
SEO Takes Time
Something all SEO experts agree on today is that SEO is a time-consuming process and getting results from it takes at least six months, so for a startup, investing in SEO in the short term yields no results and just counts as wasted budget. Meanwhile, almost any product you search for on Google shows Torob in the top rankings on the first page, and by using Torob you get a far better chance of being seen on Google’s first page too.
Pay-Per-Click Ads Are Expensive
To run pay-per-click ad campaigns you have to spend a lot, and right now it costs at least 20 to 30 million tomans a month. On top of that, most of your incoming traffic won’t convert to a purchase and is largely untargeted, or it turns into a lead, and converting those leads into customers takes several months. So this method isn’t a great fit for young, small businesses either, whereas on Torob you only pay for the click that leads to a product purchase from your site, and the CPR rate is very affordable.
Reaching Your Target Audience Precisely
Since Torob is a shopping search engine, the people browsing the site clearly intend to buy a product, and unlike other advertising methods like ads on websites and social networks, they aren’t there in a general, scattered way. So if you’re paying, that payment is very likely for a customer who actually intends to buy the product, and if you have a low conversion rate the reason is probably issues with your own website, like an unoptimized checkout process or customers not trusting you.
Conclusion
Over this time, as a coach at the Mentor Coaching Technology center, I’ve suggested to many stores that they connect their website to Torob, and in every case we saw a noticeable increase in sales. I assure you this post is simply me sharing my own experience as someone who has done this many times across different online stores and gotten results, and I recommend that if you’re a young business, you definitely make room for Torob alongside all your other marketing strategies.